Link building is the process of getting other websites to link to your own. This is important for SEO because it helps to improve your website's authority and ranking in search engine results pages (SERPs). In 2023, there are a number of new and emerging link building strategies that you can use to get more backlinks to your website.

Guest blogging

Guest blogging is a great way to get high-quality backlinks to your website. When you guest blog, you write a blog post for another website and include a link back to your own website in the author bio. This is a great way to get your website in front of a new audience and to build relationships with other bloggers in your industry.

Create linkable assets

Linkable assets are pieces of content that are so valuable that other websites are naturally inclined to link to them. Some examples of linkable assets include infographics, videos, and research reports. When you create linkable assets, you make it easy for other websites to link to your content.

Build relationships with influencers

Influencers are people who have a lot of credibility and authority in your industry. If you can build relationships with influencers, you can get them to link to your website. One way to build relationships with influencers is to create valuable content that they will want to share with their audience. You can also reach out to influencers directly and ask them to link to your content.

Promote your content

Once you have created high-quality content, you need to promote it so that people will see it. There are a number of ways to promote your content, including social media, email marketing, and paid advertising.

Use social media to share your content and engage with your audience.

Email your subscribers to let them know about your new content.

Use paid advertising to reach a wider audience.

Track your results

It is important to track your link building results so that you can see what is working and what is not. There are a number of tools that you can use to track your link building progress, such as Google Search Console and Ahrefs.

Link Building Tips for 2024

In addition to the tips above, here are a few additional link building tips for 2023:

• Focus on quality over quantity. It is better to get a few high-quality backlinks from relevant websites than a lot of low-quality backlinks from irrelevant websites.
• Use a variety of link building techniques. Don't rely on just one link building technique. Use a variety of techniques to get a wider range of backlinks.
• Be patient. It takes time to build high-quality backlinks. Don't get discouraged if you don't see results immediately.

By following these tips, you can get more backlinks to your website and improve your website's SEO ranking.