What does the new website architecture look like?

It's pretty smart if you're a business that delivers blog articles. Because then you anchor yourself pretty early on in the customer journey.

Some companies have recognized the advantages and are using a corporate blog. However, this is often neglected. Most of the time it is carelessly filled, not of high quality or simply too advertising.

There just isn't enough time and money being invested in blogs.

While this may not be new to you, I would like to encourage you to think about it. A lot has changed when morphing from the monkey blog (a pure blog business) into Chimpify (a software company). I made the mistake of prioritizing the new website over the blog. I only became aware of this in the last few months. Oh man! So I quickly changed the prioritization! Blogging is my number one priority now. So my question to you: Is your blog really more important than your website? Does he really come first?

How do you start with a blog?
I hope by now you are convinced of blogging and are putting it at the center of your marketing strategy. But even if you have a blog that is not yet up and running, the following step-by-step instructions can help you.

The most important thing at the beginning is just to start with it. Just get started. Just try it out.

That's exactly what I'm doing with our "new" inbound marketing blog . We're just very lucky that the monkey blog audience is still there. That makes everything a little easier. But not as easy as originally thought.

Heid Cohen makes another point that you should keep in mind: "While you may view yourself as a marketer, you're really a publisher." So think like a guide , not like a company.

I already described in detail how I would start a blog today . Essentially, this involves the following steps:

Step 1: Create suitable buyer personas - imagine your target group again. Then create suitable buyer personas . Then create content for them. Only for you.

Step 2: Choose your topic - A blog only becomes successful when it revolves around a topic. Of course, it should match your product or service.

Step 3: Choose the right blog layout - Prominent and compelling CTAs that convert your visitor into a subscriber are particularly important here.

Step 4: Create your base content - Now choose a medium (text, audio, video) and create 3-5 pieces of content that give a good impression of what is to come in the future.